As a copywriter, one of the most important skills you need to learn is to paint a movie in the mind’s eye of your readers. The more vividly you can paint your images or movies, the better your messages will be comprehended (and acted upon).

The human brain works of the stimulus it receives, and it is 100% literal. The input it gets comes mainly from our 5 senses and can process that information with ease. On the other hand, we also make it work with words and abstract concepts… and that’s the part that it almost always has trouble with.

Keep reading: Writing for the mind’s eye

As a copywriter, the most important tool you have are the words you use. Words are what motivate your readers and turn them into customers. Without a good arsenal of words you have no offer to present, no way to reach your audience and no way of closing the sale.

Sometimes words come effortlessly and you breeze through an entire sales letter; sometimes, words just don’t come as easy. That’s why it’s important that you have a good database of words and ideas that you can draw from whenever you need to.

Keep reading: Words: The ultimate copywriting tool

Who or what is a copywriter anyway? A copywriter is a good communicator who can weave words to create mental images and vividly project and express the benefits of a product, entice the reader to take action or persuade her to a pre-defined point of view.

Copywriters are a completely different breed than most writers because using words to sell is a very singular undertaking. Copy starts out with the same goals as other writing: to get and hold peoples attention; but the main difference lies in the final goal of the copywriter…

Keep reading: 7 traits of great copywriters

There are as many definitions to copywriting as there are copywriters in this world. In its strictest sense, copywriting is the act of writing advertisements (like headlines, slogans, brochures, direct mail packages and even websites) with the goal of making a sale. While this definition is correct, it is also far from being complete… so let’s take another shot.

The most poetic definition of copywriting I’ve come across, was written by one of the my favorite advertising copywriters in our time: Bruce Bendinger, who in his remarkable book “The Copy Workshop Workbook” writes…

Keep reading: What is Copywriting?