The 7-step formula for writing web articles fast
June 25th, 2007 | 7 Comments | Tags: Blogging & RSS · Copywriting · SEO CopywritingNow that you know the type of article you want to write, and have generated a few article ideas, it’s time to get those fingers moving and start writing outstanding articles and blog posts. Here is an easy-to-follow 7-step formula you can apply today.
In fact, fire up that word processor and follow along. You’ll have an article ready to be published on your website or blog by the time you finish reading this post.
Keep reading: The 7-step formula for writing web articles fast
Quotation power!
June 21st, 2007 | 3 Comments | Tags: Blogging & RSS · Copywriting · SEO CopywritingOne of the easiest ways to get attention to any copywriting piece you create is to start with a quotation. First of all, because of their structure, quotations are visually appealing. The reason for this appeal is because in people’s minds, quotations are directly related to dialogue… and dialogue brings text to life. Quotations are also one of the most powerful ways to get your points across – mainly because people are much more prone to listen carefully to figures they consider to be an authority.
Generating ideas for remarkable articles
June 20th, 2007 | 5 Comments | Tags: Blogging & RSS · Internet Marketing · SEO CopywritingAre you still sitting there waiting for the inspiration muse to shine a glimmering ray of light on you and flick on the switch for that light bulb above your head? Stop. Generating remarkable ideas for web articles and blog posts is easier than you think. So without further ado, here’s my fool-proof 6 point cheat sheet for generating outstanding article ideas:
1) Talk to your imaginary friend.
If you have knowledge about a particular subject, you should have no trouble talking about it for a while and sharing a few of your best tips with a friend. Picture yourself sitting in a comfortable couch in a cafeteria with your friend and she’s asking you to tell her more about so and so.
SEO Tip: The Google Mini Mini
June 19th, 2007 | 3 Comments | Tags: Internet Marketing · SEO CopywritingStarting at a whooping $2,000 the Google Mini is out of reach for most small business owners and internet marketers. However, our friends at the big G also offer a totally free alternative to add a powerful search field for your website: Meet the little-known Google Co-op.
This nifty little tool lets you start your own search engine using Google’s technology. It has a simple control panel that lets you customize the search results both visually (you can add your logo) and by telling it which website(s) you want to include in the index and if the searches your visitors make should also include results from their main web index.
How to write outstanding web content
June 18th, 2007 | 4 Comments | Tags: Blogging & RSS · Internet Marketing · SEO CopywritingIt seems like nowadays, anyone a computer and an internet connection can start a blog or website and slap together a few sentences to create “content”. However, creating outstanding website content that surfers actually crave, bookmark, share with friends and print out to take to bed, requires planning and taking a series of careful steps.
The steps for writing outstanding web content (some bloggers and webmasters refer to it as “flagship” or “staple” content) are:
Writing for the mind’s eye
June 15th, 2007 | 4 Comments | Tags: Copywriting · Persuasion & Influence · SEO CopywritingAs a copywriter, one of the most important skills you need to learn is to paint a movie in the mind’s eye of your readers. The more vividly you can paint your images or movies, the better your messages will be comprehended (and acted upon).
The human brain works of the stimulus it receives, and it is 100% literal. The input it gets comes mainly from our 5 senses and can process that information with ease. On the other hand, we also make it work with words and abstract concepts… and that’s the part that it almost always has trouble with.
Words: The ultimate copywriting tool
June 12th, 2007 | 7 Comments | Tags: Copywriting · SEO Copywriting
As a copywriter, the most important tool you have are the words you use. Words are what motivate your readers and turn them into customers. Without a good arsenal of words you have no offer to present, no way to reach your audience and no way of closing the sale.
Sometimes words come effortlessly and you breeze through an entire sales letter; sometimes, words just don’t come as easy. That’s why it’s important that you have a good database of words and ideas that you can draw from whenever you need to.








