The Copywriting Forum members have been asking a few questions about how to start and run a successful blog… and while the tips shared have been great, I feel that some background information is missing to build a solid foundation for new bloggers to rely upon.

For that reason, I’ve decided to write a series titled “The copywriter’s guide to blogging success” – and the good news is that it all starts today. So let’s dive right in…

The very first step in having a successful blog is to find a good theme to write about. A blog that talks about everything and nothing all at once will rarely be successful, so finding a good niche or industry to focus on is essential.

Keep reading: How to find the best niche for your blog

If you’ve studied copywriting for any length of time at all, you have probably stumbled across the acronym AIDA. That stands for Attention, Interest, Desire and Action. This formula has been used by copywriters (especially direct mail copywriters) for years and years. However, I find that it is a bit incomplete.

While I recommend that you base your copywriting process on the AIDA formula, I do want to add a few elements to it that will dramatically increase your copy’s performance by appealing to the emotions of your customers.

Keep reading: The advertising formula that always works

“How can I write a money-making sales letter from scratch?” - a good friend who recently took a serious interest in copywriting asked me that question. “Should I approach it by using a concrete method or should I just sit down, wait for inspiration and start writing?”

That question made me think. A lot. So much in fact, that it prompted me to plan and write a complete series of blog posts to describe in detail my preferred approach to writing copy. So read along, I’m sure you’ll find the upcoming series quite insightful.

Keep reading: Master copywriting formula - revealed!

You’ve heard it before: “If you want to succeed, all you must do is copy those who’ve already succeeded”. For copywriters, this advice works exceptionally well and if you’re serious about learning how to write great copy that generates results, you MUST start your own swipe file today.

But not all swipe files are created equal, some actually work better than others. So today, I’ll share with you some tips to start your own swipe file and how build it up to be one of your most powerful copywriting tools.

Keep reading: Copywriting swipe file tutorial

How many times have you sat down wanting and willing to write only to end up staring at a blank screen for hours before giving up? Writer’s block is a problem that haunts the most prolific copywriters and bloggers more often than they care to admit.

So here are 7 easy-to-follow techniques you can use to get rid of writer’s block, get those lazy fingers of yours moving and kick-start your brain into writing again.

Keep reading: Writer’s block is dead. You killed it.

Bob Stone, one of the world’s best known copywriters said “Your first 15 words count more than the 15,000 words that follow!”

Any serious copywriter (and most successful bloggers out there) agree with the statement and actually put the advice to use every day. Why?

Because it’s the truth, the whole truth and nothing but the truth. Those first few words that you start with (your headline) are often written in haste. Yet, they count for 50% of the success of your entire copywriting project.

Keep reading: 10 headline formulas that work like magic

If you want to build up your blog’s readership quickly and easily, one of the best things you can do is make sure your blog posts are, well, readable. You’d be surprised at just how many blogs out there make it hard for visitors to read and assimilate its content.

So today, I’ve decided to share with you a little-know way to make sure your blog posts are more readable using MS Word. Here’s how it’s done:

Keep reading: Fuel your blog’s readership with MS Word