Without a doubt, one of the most powerful skills you can develop as a hypnotic copywriter is the ability to embed hidden commands into seemingly harmless sentences.

This effective copywriting technique can give you virtually unlimited selling power.

Just take a minute to imagine being able to command your readers to do anything you want just by using the right words.

Keep reading: Embedding hidden commands in copywriting

Whenever I hear the word “hypnosis” a clear visual image is projected in my mind’s eye. A smooth-sounding and gentle fellow, maybe holding a shiny pocket watch, whispering to me: “Your eyelids are starting to feel really heavy, you are comfortable and relaxed and you are longing to fall into a deep and completely restoring sleep.”

And that’s probably the same image (or pretty darn close) to the one playing on your mind’s eye too. After all, we all know that the concept behind hypnosis is to get you into a relaxed state of mind that allows the hypnotist to embed commands and suggestions directly into your subconscious mind.

Keep reading: An introduction to hypnotic copywriting

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome while others just feel cold enough to freeze a brass monkey?

Wouldn’t you love it if your website (or any piece of copy you’re working on) could have that warm and touchy feeling on command?

Here are 3 quick tricks that can instantly add warmth and personality to your copy:

Keep reading: Warm & personal copy works

There’s a virtual hurricane of images barging through your prospect’s brain every minute. He’s worried about the electric bill, remembering himself to pick up the wife’s dress from the dry cleaners, mentally insulting his boss for not giving him that long-awaited raise, planning taking the kid to the doctor, you get the idea.

And still, it is your goal to make him forget all that long enough to create a desire for your product or service and entice him to buy. How do you do it? Is there a secret to why some ad campaigns sell millions of dollars worth of product while others fail miserably? Yes, there is…

Keep reading: The sales-boosting magic of demonstrations

Would you like to know a secret technique that professional copywriters use to triple the response to virtually any piece they write? Do you think that knowing this technique would affect your business in a positive way?

Asking questions to your readers is one of the easiest and most powerful copywriting techniques available. When used effectively, a question has the power to grab your reader by the eyeballs and pull her straight into your copy, not letting go until the urge for an answer that your question created in her brain is finally satisfied. But how exactly does this technique work? And why?

Keep reading: May I ask you a question?