Everybody loves to hear just how infinitely powerful the human brain is; but I have a little secret that brain-gurus don’t like to talk about: The brain, as powerful as it is, can only focus on one thought at a time… (sorry to burst the bubble for all “multi-taskers” out there).

Psychologists has been proven that when the human brain is faced with multiple thoughts at once, it will either focus on one and ignore the rest or it will focus on one and will accept (presuppose) the other thoughts as fact.

And so, expert salespeople and copywriters have used this knowledge to develop a highly-effective sales technique called presuppositions. There are two different ways to establish presuppositions in the mind. Here’s how it’s done:

Keep reading: Constructing facts with presuppositions

By the time you finish reading this article, you’ll have the equivalent of a high-energy laser weapon for your copywriting arsenal.

You are about to discover how to create hypnotic binds that penetrate deep into the minds of your readers and making them agree with whatever you want them to.

Hypnotic binds are an advanced copywriting technique and they’re seriously powerful stuff that can produce seemingly miraculous results when used properly. So before we start, I need to remind you to always use this knowledge ethically and with good judgment. Agreed? Ok, let’s get started…

Keep reading: Using hypnotic binds to engineer agreement

While doing my weekend rounds searching for interesting stuff in YouTube, I found a couple of fascinating videos that are definitely worth sharing with you today.

Both of these videos are clips from a remarkable TV show that runs in the United Kingdom called “Trick of the mind”. This show features Derren Brown - a true master in psychology, persuasion, hypnosis and magic (an interesting set of skills to say the least). I won’t keep you in suspense about it any longer… take it away Derren:

Keep reading: Hidden commands and NLP - live demo

Without a doubt, one of the most powerful skills you can develop as a hypnotic copywriter is the ability to embed hidden commands into seemingly harmless sentences.

This effective copywriting technique can give you virtually unlimited selling power.

Just take a minute to imagine being able to command your readers to do anything you want just by using the right words.

Keep reading: Embedding hidden commands in copywriting

Whenever I hear the word “hypnosis” a clear visual image is projected in my mind’s eye. A smooth-sounding and gentle fellow, maybe holding a shiny pocket watch, whispering to me: “Your eyelids are starting to feel really heavy, you are comfortable and relaxed and you are longing to fall into a deep and completely restoring sleep.”

And that’s probably the same image (or pretty darn close) to the one playing on your mind’s eye too. After all, we all know that the concept behind hypnosis is to get you into a relaxed state of mind that allows the hypnotist to embed commands and suggestions directly into your subconscious mind.

Keep reading: An introduction to hypnotic copywriting

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome while others just feel cold enough to freeze a brass monkey?

Wouldn’t you love it if your website (or any piece of copy you’re working on) could have that warm and touchy feeling on command?

Here are 3 quick tricks that can instantly add warmth and personality to your copy:

Keep reading: Warm & personal copy works

There’s a virtual hurricane of images barging through your prospect’s brain every minute. He’s worried about the electric bill, remembering himself to pick up the wife’s dress from the dry cleaners, mentally insulting his boss for not giving him that long-awaited raise, planning taking the kid to the doctor, you get the idea.

And still, it is your goal to make him forget all that long enough to create a desire for your product or service and entice him to buy. How do you do it? Is there a secret to why some ad campaigns sell millions of dollars worth of product while others fail miserably? Yes, there is…

Keep reading: The sales-boosting magic of demonstrations