Without a doubt, one of the most powerful skills you can develop as a hypnotic copywriter is the ability to embed hidden commands into seemingly harmless sentences.

This effective copywriting technique can give you virtually unlimited selling power.

Just take a minute to imagine being able to command your readers to do anything you want just by using the right words.

Keep reading: Embedding hidden commands in copywriting

Whenever I hear the word “hypnosis” a clear visual image is projected in my mind’s eye. A smooth-sounding and gentle fellow, maybe holding a shiny pocket watch, whispering to me: “Your eyelids are starting to feel really heavy, you are comfortable and relaxed and you are longing to fall into a deep and completely restoring sleep.”

And that’s probably the same image (or pretty darn close) to the one playing on your mind’s eye too. After all, we all know that the concept behind hypnosis is to get you into a relaxed state of mind that allows the hypnotist to embed commands and suggestions directly into your subconscious mind.

Keep reading: An introduction to hypnotic copywriting

You’ve heard it before: “If you want to succeed, all you must do is copy those who’ve already succeeded”. For copywriters, this advice works exceptionally well and if you’re serious about learning how to write great copy that generates results, you MUST start your own swipe file today.

But not all swipe files are created equal, some actually work better than others. So today, I’ll share with you some tips to start your own swipe file and how build it up to be one of your most powerful copywriting tools.

Keep reading: Copywriting swipe file tutorial

While reading Jack Humphrey’s blog (one of the few blogs I read religiously), I stumbled upon a very neat idea called a “reciprocal review carousel”. This cool new concept was developed by a very smart marketer called Alex Sysoef and if used wisely, it has the potential of building your link popularity by generating a great number of incoming links to your blog.

The idea is simple: Getting a group of related blogs to link back to your blog and reciprocating… through short reviews. Here are the instructions on how to join:

Keep reading: New trend: Link building through mini-reviews

There’s a virtual hurricane of images barging through your prospect’s brain every minute. He’s worried about the electric bill, remembering himself to pick up the wife’s dress from the dry cleaners, mentally insulting his boss for not giving him that long-awaited raise, planning taking the kid to the doctor, you get the idea.

And still, it is your goal to make him forget all that long enough to create a desire for your product or service and entice him to buy. How do you do it? Is there a secret to why some ad campaigns sell millions of dollars worth of product while others fail miserably? Yes, there is…

Keep reading: The sales-boosting magic of demonstrations