You’ve heard it before: “If you want to succeed, all you must do is copy those who’ve already succeeded”. For copywriters, this advice works exceptionally well and if you’re serious about learning how to write great copy that generates results, you MUST start your own swipe file today.

But not all swipe files are created equal, some actually work better than others. So today, I’ll share with you some tips to start your own swipe file and how build it up to be one of your most powerful copywriting tools.

Keep reading: Copywriting swipe file tutorial

While reading Jack Humphrey’s blog (one of the few blogs I read religiously), I stumbled upon a very neat idea called a “reciprocal review carousel”. This cool new concept was developed by a very smart marketer called Alex Sysoef and if used wisely, it has the potential of building your link popularity by generating a great number of incoming links to your blog.

The idea is simple: Getting a group of related blogs to link back to your blog and reciprocating… through short reviews. Here are the instructions on how to join:

Keep reading: New trend: Link building through mini-reviews

There’s a virtual hurricane of images barging through your prospect’s brain every minute. He’s worried about the electric bill, remembering himself to pick up the wife’s dress from the dry cleaners, mentally insulting his boss for not giving him that long-awaited raise, planning taking the kid to the doctor, you get the idea.

And still, it is your goal to make him forget all that long enough to create a desire for your product or service and entice him to buy. How do you do it? Is there a secret to why some ad campaigns sell millions of dollars worth of product while others fail miserably? Yes, there is…

Keep reading: The sales-boosting magic of demonstrations

For the past few days, this fun video has been spreading virally around the web. But there is one very important difference between this and other viral videos: This particular video is part of a carefully planned and brilliantly executed social media marketing campaign by the smart folks over at Connected Ventures (the company behind popular sites like BustedTees and CollegeHumor.)

At first glance it may look like just a fun day at the office, but upon careful inspection, you can see that this seemingly casual video serves various goals for its creators…

Keep reading: Case study: Vimeo social media marketing

Are you falling into “the trap”? This trap I talk about plagues around 90% of the ads out there, making them weak and completely ineffective. Yet, this trap can be avoided so easily that it’s almost embarrassing falling into it. The trap: Not clearly stating the benefits of your product or service in all your advertising and promotional materials.

In fact, benefits are the key element to every single successful advertising campaign ever created. So let’s get started by answering the obvious question…

Keep reading: The key to advertising success

In virtually any sales letter, one of the most defining moments is when your readers reach the point where they read the guarantee for the product or service that you’re selling. This point is where most times the “buyer’s balance” is tipped in either way; so today, I’m going to give you a 3-step, easy-to-apply strategy that you can use to increase the impulse of your prospects to pull out their wallets and buy from you.

While most websites (and print sales letters) offer the so common “100% satisfaction guarantee”, it is not enough in today’s marketplace. Prospects need some real reassurance that they will really like the product or service and that their investment is protected.

Keep reading: Impulse-boosting guarantees

Are you still sitting there waiting for the inspiration muse to shine a glimmering ray of light on you and flick on the switch for that light bulb above your head? Stop. Generating remarkable ideas for web articles and blog posts is easier than you think. So without further ado, here’s my fool-proof 6 point cheat sheet for generating outstanding article ideas:

1) Talk to your imaginary friend.
If you have knowledge about a particular subject, you should have no trouble talking about it for a while and sharing a few of your best tips with a friend. Picture yourself sitting in a comfortable couch in a cafeteria with your friend and she’s asking you to tell her more about so and so.

Keep reading: Generating ideas for remarkable articles