As a copywriter I’ve been trained over many years that sales letters follow a vertical format. Not only in shape and form, but in the way the content is presented and the points are made to persuade the reader to buy.

And this tried and tested format has worked marvelously well on the web too. But I just saw a couple of videos by fellow internet marketer Jeff Walker that are making me re-think the whole approach to selling online. He’s now talking about a “sideways” sales letter, and there may be something to it…

Keep reading: Sideways sales letters: trend or new standard?

Today I’m very pleased to announce the launch of a new project that I had been working on for the past couple of months. It is a completely new online training system that will show you how to drive massive online traffic using the best of social networks & web 2.0 viral marketing tactics.

Why am I so excited about it? Well, because for this site, I teamed up with 3 of the smartest internet marketers on the planet. Their names are: Jack Humphrey (a renowned blogging and networking authority), Bryan Winters (owner of the emerging JoePopular.com social network) and Jerome Chapman (relationship marketing specialist).

Keep reading: Driving BIG traffic with Web 2.0 & social networks

Let’s start the year by having fun and playing “what if” for just a minute: If you could have just one super-human power during 2008 and you could use it for whatever you want? Which one would you pick? Flying? Super-strength? Invisibility? Which power of all the ones available would you want to make this new 2008 the best year ever for you and yours?

They’re all fun… but I’d personally pick “mind control”: The ability to influence the masses and persuade them do whatever I want. Yeah… I know it’s a cool power… and yeah, you can pick that one too. As a matter of fact, it was not a random pick. Mass-control is a super-human power that could become a reality for you this year. All you have to do is read along…

Keep reading: Mass mind control revealed! (free video)

Whether we like it or not, groups of humans act a lot like herds. In action, opinion and even feelings, people are natural followers of the particular group they belong to. Even in the most extreme situations, group-think tends to overcome individualism.

As a copywriter and marketer these are good news for you, because by the time you finish reading this article, you’ll realize that once you can influence how a group thinks, you will be able to automatically persuade new members to conform without even trying. How? Let’s get some background first…

Keep reading: Moo! Exploring our conformity to groups

There’s a new kid on the block - and it sure looks like a bully that’s getting ready to slap back at Google. Hard. The name of this new kid is Pay-Per-Play and I predict it will be a VERY interesting development in the world of online advertising (for both advertisers and content publishers like us).

So what exactly is “Pay Per Play”? In short, it is a new advertising channel for advertisers to increase their branding through online audio with 5-second sound-bites. Big advertisers are already queued up for it… and by big I mean brands like Coca-Cola, Toyota, Blockbuster and the sorts.

Keep reading: Is PPP the true Google AdSense killer?

It’s a fact of life. Everybody looks up to, follows and most importantly obeys authority figures. It doesn’t matter if we’re talking about business, music or even about religion; authority figures exist in virtually every realm of our existence.

And if you think about it for a few minutes, you’ll come to realize that in almost every case, authority figures are the ones making the most money (think Bill Gates, Madonna and the Pope). And we don’t have to go so big… authority figures can be as close as an older sister who knows a lot about fashion, that friend who you just can’t seem to beat at chess or the author behind that blog you love to read.

In the end, the fact remains that we’re all still flawed human beings. So what makes those authority figures so special? How can you become an authority? And how can you use that to skyrocket your online business into stardom?

Keep reading: 3 Easy steps to become an online authority

Once you’ve launched a blog, added good content to it and have a few blog monetization strategies in place, you’ll need a constant stream of targeted traffic to build your readership.

If we narrow things down to the very basics, there are only two types of traffic that you can generate: paid traffic and free traffic. And while there are literally thousands of different places that you can buy traffic from, today we’ll only focus on tentraffic generation methods that require little or no money. These are 10 methods you can start using this same week to start building momentum and kick-start your blog’s readership immediately.

Keep reading: Top 10 ways to drive traffic to a new blog