A good marketing buddy of mine asked: “Do you use copywriting on Twitter and all the other microblogs? Would that be microwriting?”

The answer is a sound “Yes” – But not in the way that copywriting is commonly perceived by old-school internet marketers.

Twitter has a strict limit of just 140 characters and that requires you to be concise… there’s no room for fluff or hype! So the real question should be: How do you use copywriting in a way that works for microblogs?

Keep reading: Copywriting for Twitter

If a copywriter sold $6 billion worth of products over the years, would you listen to what he had to say about headlines? I would think so.

One of the best ways to educate ourselves as copywriters is to listen to the advice of marketers who started selling products long before the internet age. And without a doubt, Ted Nicholas is one of the first names that should come to mind. When you look at lists of top 10 copywriters you don’t always see his name – he doesn’t seem to get quite the publicity as, say, Clayton Makepeace or Gary Bencivenga. But when he gives advice I pay attention.

Keep reading: Ted Nicholas on headlines

Whether we like it or not, groups of humans act a lot like herds. In action, opinion and even feelings, people are natural followers of the particular group they belong to. Even in the most extreme situations, group-think tends to overcome individualism.

As a copywriter and marketer these are good news for you, because by the time you finish reading this article, you’ll realize that once you can influence how a group thinks, you will be able to automatically persuade new members to conform without even trying. How? Let’s get some background first…

Keep reading: Moo! Exploring our conformity to groups

It’s a fact of life. Everybody looks up to, follows and most importantly obeys authority figures. It doesn’t matter if we’re talking about business, music or even about religion; authority figures exist in virtually every realm of our existence.

And if you think about it for a few minutes, you’ll come to realize that in almost every case, authority figures are the ones making the most money (think Bill Gates, Madonna and the Pope). And we don’t have to go so big… authority figures can be as close as an older sister who knows a lot about fashion, that friend who you just can’t seem to beat at chess or the author behind that blog you love to read.

In the end, the fact remains that we’re all still flawed human beings. So what makes those authority figures so special? How can you become an authority? And how can you use that to skyrocket your online business into stardom?

Keep reading: 3 Easy steps to become an online authority

Once you’ve launched a blog, added good content to it and have a few blog monetization strategies in place, you’ll need a constant stream of targeted traffic to build your readership.

If we narrow things down to the very basics, there are only two types of traffic that you can generate: paid traffic and free traffic. And while there are literally thousands of different places that you can buy traffic from, today we’ll only focus on tentraffic generation methods that require little or no money. These are 10 methods you can start using this same week to start building momentum and kick-start your blog’s readership immediately.

Keep reading: Top 10 ways to drive traffic to a new blog