When choosing from the entire array of writing style elements available to copywriters, figurative language devices rank highly among my personal favorites.

When used carefully and with precision, these writing devices can be a powerful tool to get your point across clearly and with elegance, while adding flair and pizazz to your writing.

Let’s take a quick look at the most commonly used figurative language devices:

Keep reading: How to add instant flair to your writing

Are you falling into “the trap”? This trap I talk about plagues around 90% of the ads out there, making them weak and completely ineffective. Yet, this trap can be avoided so easily that it’s almost embarrassing falling into it. The trap: Not clearly stating the benefits of your product or service in all your advertising and promotional materials.

In fact, benefits are the key element to every single successful advertising campaign ever created. So let’s get started by answering the obvious question…

Keep reading: The key to advertising success

Now that you know the type of article you want to write, and have generated a few article ideas, it’s time to get those fingers moving and start writing outstanding articles and blog posts. Here is an easy-to-follow 7-step formula you can apply today.

In fact, fire up that word processor and follow along. You’ll have an article ready to be published on your website or blog by the time you finish reading this post.

Keep reading: The 7-step formula for writing web articles fast

In virtually any sales letter, one of the most defining moments is when your readers reach the point where they read the guarantee for the product or service that you’re selling. This point is where most times the “buyer’s balance” is tipped in either way; so today, I’m going to give you a 3-step, easy-to-apply strategy that you can use to increase the impulse of your prospects to pull out their wallets and buy from you.

While most websites (and print sales letters) offer the so common “100% satisfaction guarantee”, it is not enough in today’s marketplace. Prospects need some real reassurance that they will really like the product or service and that their investment is protected.

Keep reading: Impulse-boosting guarantees

One of the easiest ways to get attention to any copywriting piece you create is to start with a quotation. First of all, because of their structure, quotations are visually appealing. The reason for this appeal is because in people’s minds, quotations are directly related to dialogue… and dialogue brings text to life. Quotations are also one of the most powerful ways to get your points across – mainly because people are much more prone to listen carefully to figures they consider to be an authority.

Keep reading: Quotation power!