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Posts filed on Copywriting

Writer’s block is dead. You killed it.

13 Comments | Filed on: Blogging & RSS · Copywriting · SEO Copywriting

How to kill writer’s block

How many times have you sat down wanting and willing to write only to end up staring at a blank screen for hours before giving up? Writer’s block is a problem that haunts the most prolific copywriters and bloggers more often than they care to admit.

So here are 7 easy-to-follow techniques you can use to get rid of writer’s block, get those lazy fingers of yours moving and kick-start your brain into writing again.

Keep reading: Writer’s block is dead. You killed it.


10 headline formulas that work like magic

31 Comments | Filed on: Blogging & RSS · Copywriting · SEO Copywriting

Copywriting headline formulas

Bob Stone, one of the world’s best known copywriters said “Your first 15 words count more than the 15,000 words that follow!”

Any serious copywriter (and most successful bloggers out there) agree with the statement and actually put the advice to use every day. Why?

Because it’s the truth, the whole truth and nothing but the truth. Those first few words that you start with (your headline) are often written in haste. Yet, they count for 50% of the success of your entire copywriting project.

Keep reading: 10 headline formulas that work like magic


Fuel your blog’s readership with MS Word

4 Comments | Filed on: Blogging & RSS · Copywriting · SEO Copywriting

Microsoft Word

If you want to build up your blog’s readership quickly and easily, one of the best things you can do is make sure your blog posts are, well, readable. You’d be surprised at just how many blogs out there make it hard for visitors to read and assimilate its content.

So today, I’ve decided to share with you a little-know way to make sure your blog posts are more readable using MS Word. Here’s how it’s done:

Keep reading: Fuel your blog’s readership with MS Word


The sales-boosting magic of demonstrations

6 Comments | Filed on: Copywriting · Internet Marketing · Persuasion & Influence

Persuasive product demonstration

There’s a virtual hurricane of images barging through your prospect’s brain every minute. He’s worried about the electric bill, remembering himself to pick up the wife’s dress from the dry cleaners, mentally insulting his boss for not giving him that long-awaited raise, planning taking the kid to the doctor, you get the idea.

And still, it is your goal to make him forget all that long enough to create a desire for your product or service and entice him to buy. How do you do it? Is there a secret to why some ad campaigns sell millions of dollars worth of product while others fail miserably? Yes, there is…

Keep reading: The sales-boosting magic of demonstrations


May I ask you a question?

6 Comments | Filed on: Blogging & RSS · Copywriting · Persuasion & Influence

Asking questions in copywriting

Would you like to know a secret technique that professional copywriters use to triple the response to virtually any piece they write? Do you think that knowing this technique would affect your business in a positive way?

Asking questions to your readers is one of the easiest and most powerful copywriting techniques available. When used effectively, a question has the power to grab your reader by the eyeballs and pull her straight into your copy, not letting go until the urge for an answer that your question created in her brain is finally satisfied. But how exactly does this technique work? And why?

Keep reading: May I ask you a question?


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