While doing my weekend rounds searching for interesting stuff in YouTube, I found a couple of fascinating videos that are definitely worth sharing with you today.

Both of these videos are clips from a remarkable TV show that runs in the United Kingdom called “Trick of the mind”. This show features Derren Brown – a true master in psychology, persuasion, hypnosis and magic (an interesting set of skills to say the least). I won’t keep you in suspense about it any longer… take it away Derren:

Keep reading: Hidden commands and NLP – live demo

Without a doubt, one of the most powerful skills you can develop as a hypnotic copywriter is the ability to embed hidden commands into seemingly harmless sentences.

This effective copywriting technique can give you virtually unlimited selling power.

Just take a minute to imagine being able to command your readers to do anything you want just by using the right words.

Keep reading: Embedding hidden commands in copywriting

Whenever I hear the word “hypnosis” a clear visual image is projected in my mind’s eye. A smooth-sounding and gentle fellow, maybe holding a shiny pocket watch, whispering to me: “Your eyelids are starting to feel really heavy, you are comfortable and relaxed and you are longing to fall into a deep and completely restoring sleep.”

And that’s probably the same image (or pretty darn close) to the one playing on your mind’s eye too. After all, we all know that the concept behind hypnosis is to get you into a relaxed state of mind that allows the hypnotist to embed commands and suggestions directly into your subconscious mind.

Keep reading: An introduction to hypnotic copywriting

Have you noticed that while surfing the web, some websites make you feel warm, cozy and welcome while others just feel cold enough to freeze a brass monkey?

Wouldn’t you love it if your website (or any piece of copy you’re working on) could have that warm and touchy feeling on command?

Here are 3 quick tricks that can instantly add warmth and personality to your copy:

Keep reading: Warm & personal copy works

You’ve heard it before: “If you want to succeed, all you must do is copy those who’ve already succeeded”. For copywriters, this advice works exceptionally well and if you’re serious about learning how to write great copy that generates results, you MUST start your own swipe file today.

But not all swipe files are created equal, some actually work better than others. So today, I’ll share with you some tips to start your own swipe file and how build it up to be one of your most powerful copywriting tools.

Keep reading: Copywriting swipe file tutorial