“How can I write a money-making sales letter from scratch?” – a good friend who recently took a serious interest in copywriting asked me that question. “Should I approach it by using a concrete method or should I just sit down, wait for inspiration and start writing?”

That question made me think. A lot. So much in fact, that it prompted me to plan and write a complete series of blog posts to describe in detail my preferred approach to writing copy. So read along, I’m sure you’ll find the upcoming series quite insightful.

Keep reading: Master copywriting formula – revealed!

Anyone who has studied hypnotic copywriting can tell you that one of the most essential skills you can learn in this craft is the ability to establish a “yes” mindset in the prospect and keep it going throughout the entire sales piece.

The concept of the “yes” mindset is quite simple: The more you can get the reader to agree with you (by mentally saying “yes” while reading your copy), the more likely they are to continue agreeing with you. Due to their almost irresistible desire for consistency, the more a prospect has said “yes” while reading the copy, the harder it becomes for them to say “no” at the end.

Keep reading: Activating the “Yes!” mindset in your readers

Everybody loves to hear just how infinitely powerful the human brain is; but I have a little secret that brain-gurus don’t like to talk about: The brain, as powerful as it is, can only focus on one thought at a time… (sorry to burst the bubble for all “multi-taskers” out there).

Psychologists has been proven that when the human brain is faced with multiple thoughts at once, it will either focus on one and ignore the rest or it will focus on one and will accept (presuppose) the other thoughts as fact.

And so, expert salespeople and copywriters have used this knowledge to develop a highly-effective sales technique called presuppositions. There are two different ways to establish presuppositions in the mind. Here’s how it’s done:

Keep reading: Constructing facts with presuppositions

By the time you finish reading this article, you’ll have the equivalent of a high-energy laser weapon for your copywriting arsenal.

You are about to discover how to create hypnotic binds that penetrate deep into the minds of your readers and making them agree with whatever you want them to.

Hypnotic binds are an advanced copywriting technique and they’re seriously powerful stuff that can produce seemingly miraculous results when used properly. So before we start, I need to remind you to always use this knowledge ethically and with good judgment. Agreed? Ok, let’s get started…

Keep reading: Using hypnotic binds to engineer agreement

While doing my weekend rounds searching for interesting stuff in YouTube, I found a couple of fascinating videos that are definitely worth sharing with you today.

Both of these videos are clips from a remarkable TV show that runs in the United Kingdom called “Trick of the mind”. This show features Derren Brown – a true master in psychology, persuasion, hypnosis and magic (an interesting set of skills to say the least). I won’t keep you in suspense about it any longer… take it away Derren:

Keep reading: Hidden commands and NLP – live demo