Women: One of life’s biggest mysteries (to men at least). In this final part of the “understanding human nature” series, we’ll try to unveil some of the secrets and similarities that make Venusians such wonderful and intriguing beings.

Let’s start out by making a list of attributes that round women as a group, and then we’ll dig deeper and dissect the female psyche in age groups that you, as a copywriter, can target as your market.

Keep reading: Understanding human nature (Part 4)

Even though we are so similar, there are still very noticeable differences between the psyche of men and women – perhaps we really do come from Mars and Venus after all. So let’s take a deeper look what makes us similar, what makes us different and what makes us human.

To start out, let’s make a few lists that dissect the psyche of men as a group. First we’ll take a look at men in general and then as concrete groups for targeting your ads.

Keep reading: Understanding human nature (Part 3)

Even when most human beings go through pretty much the same crisis points in life, each individual has a completely different set of experiences, situations and circumstances that makes him or her unique from others – or so we like to think.

Research has proven time after time that there are more similarities between humans than our minds feel comfortable accepting. Still skeptic? Take a look at the following list and tell me how many of these common human traits apply to you…

Keep reading: Understanding human nature (Part 2)

If you want to become a truly successful copywriter, getting to intimately know your fellow humans is a critical part of your learning curve. After all, if you want to sell anything to people, you need to know what it is that really makes them tick.

Fortunately, humans as a mass, are incredibly predictable animals and even though all six billion of them feel like they are “unique” and “alone in this world”, they are surprisingly similar to each other. So much in fact, that it has become quite easy to study and create very accurate profiles of them.

Keep reading: Understanding human nature (Part 1)

Why is it that some advertising campaigns flop while others build brand loyalty so strong that it clasps to our psyche and lasts for generations?

When you study successful advertising for a while, you’ll invariably notice that winner campaigns have a few common elements. One of the most noticeable commonalities among the campaigns is the fact that they all focus on a highly desirable factor of the advertised product. In short, winner campaigns are those in which the advertiser was able to accurately pinpoint the exact attribute that the market wants from the product and then advertised it effectively.

Keep reading: The importance of product research