Would you like to know a secret technique that professional copywriters use to triple the response to virtually any piece they write? Do you think that knowing this technique would affect your business in a positive way?

Asking questions to your readers is one of the easiest and most powerful copywriting techniques available. When used effectively, a question has the power to grab your reader by the eyeballs and pull her straight into your copy, not letting go until the urge for an answer that your question created in her brain is finally satisfied. But how exactly does this technique work? And why?

Keep reading: May I ask you a question?

For the past few days, this fun video has been spreading virally around the web. But there is one very important difference between this and other viral videos: This particular video is part of a carefully planned and brilliantly executed social media marketing campaign by the smart folks over at Connected Ventures (the company behind popular sites like BustedTees and CollegeHumor.)

At first glance it may look like just a fun day at the office, but upon careful inspection, you can see that this seemingly casual video serves various goals for its creators…

Keep reading: Case study: Vimeo social media marketing

Now that you know the type of article you want to write, and have generated a few article ideas, it’s time to get those fingers moving and start writing outstanding articles and blog posts. Here is an easy-to-follow 7-step formula you can apply today.

In fact, fire up that word processor and follow along. You’ll have an article ready to be published on your website or blog by the time you finish reading this post.

Keep reading: The 7-step formula for writing web articles fast

One of the easiest ways to get attention to any copywriting piece you create is to start with a quotation. First of all, because of their structure, quotations are visually appealing. The reason for this appeal is because in people’s minds, quotations are directly related to dialogue… and dialogue brings text to life. Quotations are also one of the most powerful ways to get your points across – mainly because people are much more prone to listen carefully to figures they consider to be an authority.

Keep reading: Quotation power!

Are you still sitting there waiting for the inspiration muse to shine a glimmering ray of light on you and flick on the switch for that light bulb above your head? Stop. Generating remarkable ideas for web articles and blog posts is easier than you think. So without further ado, here’s my fool-proof 6 point cheat sheet for generating outstanding article ideas:

1) Talk to your imaginary friend.
If you have knowledge about a particular subject, you should have no trouble talking about it for a while and sharing a few of your best tips with a friend. Picture yourself sitting in a comfortable couch in a cafeteria with your friend and she’s asking you to tell her more about so and so.

Keep reading: Generating ideas for remarkable articles