We’ve all seen the effects and consequences of a successful social media marketing campaign on the web: Relatively unknown websites melting down their web hosting servers, ordinary people reaching rock-star status overnight (sometimes unwillingly) and new trends becoming mainstream in less than a week.

But what happens when one of Hollywood’s most brilliant minds decides to use social media marketing as the main strategy to promote his upcoming feature film? Enter the secretive world of J.J. Abrams and 01-18-08 (aka Cloverfield / Slusho / Cheese / Chocolate / Overnight). Things are about to get outrageously weird…so sit back, relax and enjoy the ride!

Keep reading: Case study: 1-18-08 social media marketing

How many times have you sat down wanting and willing to write only to end up staring at a blank screen for hours before giving up? Writer’s block is a problem that haunts the most prolific copywriters and bloggers more often than they care to admit.

So here are 7 easy-to-follow techniques you can use to get rid of writer’s block, get those lazy fingers of yours moving and kick-start your brain into writing again.

Keep reading: Writer’s block is dead. You killed it.

Bob Stone, one of the world’s best known copywriters said “Your first 15 words count more than the 15,000 words that follow!”

Any serious copywriter (and most successful bloggers out there) agree with the statement and actually put the advice to use every day. Why?

Because it’s the truth, the whole truth and nothing but the truth. Those first few words that you start with (your headline) are often written in haste. Yet, they count for 50% of the success of your entire copywriting project.

Keep reading: 10 headline formulas that work like magic

While reading Jack Humphrey’s blog (one of the few blogs I read religiously), I stumbled upon a very neat idea called a “reciprocal review carousel”. This cool new concept was developed by a very smart marketer called Alex Sysoef and if used wisely, it has the potential of building your link popularity by generating a great number of incoming links to your blog.

The idea is simple: Getting a group of related blogs to link back to your blog and reciprocating… through short reviews. Here are the instructions on how to join:

Keep reading: New trend: Link building through mini-reviews

If you want to build up your blog’s readership quickly and easily, one of the best things you can do is make sure your blog posts are, well, readable. You’d be surprised at just how many blogs out there make it hard for visitors to read and assimilate its content.

So today, I’ve decided to share with you a little-know way to make sure your blog posts are more readable using MS Word. Here’s how it’s done:

Keep reading: Fuel your blog’s readership with MS Word