Dear Fellow Copywriter,

When I started out as a freelance copywriter more than two decades ago, I boosted my income from $27,000 a year as a corporate employee... to more than $100,000 a year as a freelance copywriter... within 3 years.

But what’s remarkable is that, at the time, I didn’t have a single direct marketing client. Phillips, Agora, KCI, Rodale, Boardroom, Weiss Research... I didn’t have a clue who they were... or that copywriters wanted to write for them so badly.

In fact, I had never written a sales letter or a direct mail package. Magalogs weren’t even invented yet. The Internet? Forget about it!

Yet, I was working for some of the biggest and most prestigious corporations in the country: Grumman, GE, Harris, AlliedSignal, AT&T, IBM, ITT, Graver Chemical, Brooklyn Union Gas, PSE&G, BOC Gases, Siemens, Sony, Nortel, and many others.

The work was steady, the pay scales generous, and these clients had more copywriting assignments than a whole battalion of freelance copywriters could ever hope to handle.

But amazingly, the competition in this market was - and still is - almost non-existent.

The market I am talking about is business-to-business (B-to-B) marketing... writing copy that helps businesses sell their products and services to other businesses, rather than to consumers.

And it’s a market I had almost all to myself - and you can, too - as I’ll show you in a minute.

You see, every copywriter on Madison Avenue wants to work on the "glamour" accounts. And that means consumer products - everything from soap and shampoo, to hamburgers and hair spray. The kind of stuff sold with TV commercials. Virtually every copywriter wants to write for these clients. So the competition is tremendous - and the pay scales (for beginners, anyway) fairly miserable.

In the business-to-business market, on the other hand, the work is plentiful... but competent copywriters who can (and want to) handle these lucrative assignments are in short supply. That’s because most copywriters incorrectly think of business-to-business marketing as "dull"... "technical"... "uncreative."

They couldn’t be more wrong.

As a business-to-business copywriter, the assignments I’ve handled have been absolutely fascinating... and often on the cutting edge of technology.

Best of all, by applying just one or two of the copywriting techniques you’ve mastered in your basic copywriting training, your copy can produce results that absolutely amaze your B-to-B clients... and put you head and shoulders over any other writers or agencies they use!

It’s so easy to get superior results for B-to-B clients... and gain a stream of steady, profitable assignments from these huge companies... that I’m almost ashamed to tell you.

But my buddy, fellow B-to-B copywriter Steve Slaunwhite, isn’t ashamed to tell you. In fact, he’s just put the finishing touches on a brand-new program for AWAI to do just that. It’s titled, Secrets of Writing for the Business-to-Business Market. And no copywriter I know is more qualified to guide you in this market than Steve.

Steve has been writing business-to-business copy for more than 10 years for top clients including AT&T, United Parcel Service, Hewlett-Packard, Allied Van Lines, Sprint, and dozens more.

His work with business-to-business clients consistently earns him well over $100,000 per year. In fact, he is so in-demand that a Fortune 100 company pays him a five-figure annual retainer just to reserve his availability for their copy assignments.

Imagine a vast market for copywriting services
where there's almost no real competition!

The late Paul Bringe, a talented direct response copywriter, once said: "When the feed is scarce, the chickens will scratch at anything". This is why business-to-business marketing is such a goldmine for both new and experienced copywriters alike.

The "chickens," to follow Paul’s metaphor, are the clients. And there are plenty of them....

The biggest clients in B-to-B marketing make the biggest clients in consumer direct marketing look like pygmies!

For instance, Phillips at one point reported annual revenues of over $300 million, making them the largest publisher of consumer newsletters at the time. Boeing, by comparison, has annual sales of over $50 billion... more than 100 times bigger than Phillips!

And there are thousands of B-to-B clients with sales of $100 million a year or more.

But there are also millions of smaller companies... those with annual sales of just $10 million or even one or two million a year... that also need marketing materials written. In fact, total annual revenue of business-to-business companies in the United States is more than $6.5 trillion.

And nearly all of these companies need marketing materials - from Web sites, e-mails, and e-newsletters... to sales letters, direct mail packages, postcards, and self-mailers... to brochures, catalogs, videos, and PowerPoint presentations - to sell their products and services to business buyers.

That represents a largely untapped, virtually unlimited market for freelance copywriting services. And guess what?

The copywriters... the "feed" in Paul’s metaphor... are scarce indeed when it comes to this market. Most copywriters don’t even know about the enormously lucrative writing opportunities waiting for them in business-to-business copywriting.

Or, if they know about it, they don’t understand what the market needs, or how to service these clients satisfactorily.

The result is that the vast majority of freelance copywriters - and this goes for novices and old pros alike - never approach these thousands of B-to-B clients looking for work.

Consequently, B-to-B companies are often desperate to find skilled copywriters to write copy for them - writers who understand their needs and can give them clear, concise, compelling copy that motivates the business buyer.

And most copywriters out there simply aren’t equipped to handle B-to-B assignments!

Because most copywriters don’t understand the B-to-B market... or how to write the special kind of copy they need.

But after completing Steve Slaunwhite’s new program, Secrets of Writing for the Business-to-Business Market , you will. You’ll know how to write winning copy for the B-to-B marketplace... and keep your clients so happy they’ll give you all the repeat business you can handle. And once that happens, you’ll never have to struggle to find work or reach your income goals ever again.

Meet Steve Slaunwhite, your B-to-B copywriting "coach" A freelance copywriter since 1990, Steve Slaunwhite has more than two decades of experience in sales and marketing. His work and insights have been profiled in such publications as DM News, Inside Direct Mail, The Wall Street Journal, Marketing Magazine, Insurance Marketing, The Vancouver Sun, and Sales & Marketing Journal. In 2001, a direct mail package he wrote for Hewlett-Packard won the Business-to-Business Gold at the Promo Marketing Awards. In 2002, he wrote copy for five Web sites that were listed in BtoB Magazine's top 100. More recently, an e-mail marketing piece he created for a multinational software firm generated four times the response of any of their previous campaigns. A business graduate of York University, Steve has written several books and guides including Start & Run a Copywriting Business, 2nd Edition (2005, Self-Counsel Press), 101 Writing Tips for Successful Email Marketing (H-S Learning Series), and 7 Keys to Creating a Lead-Generating Brochure (H-S Learning Series).He is the contributing editor and writer of The CMA Guide to Email Marketing. (Note: The CMA is Canada’s most prestigious marketing association. The equivalent of The DMA in the U.S.) A sought-after speaker, Steve shares his expertise at corporate training sessions, conferences, and events across the country. He also lectures frequently at the Media Copywriting Program at Humber College.

Why haven't more copywriters discovered
the high-paying B-to-B marketplace?

In Chapter One of Secrets of Writing for the Business-to-Business Market, Steve Slaunwhite demystifies the B2B copywriting marketplace, revealing who the clients are, what type of assignments they have for you, and how to write B2B copy that works.

In less than 20 minutes reading time, you’ll discover:

• Why B-to-B companies desperately need copywriters... and what YOU need to know to get the work.
• What the business-to-business marketplace is - and how it’s different than consumer direct response.
• Traditional vs. nontraditional B-to-B clients.
• Pros and cons of working for Fortune 500 B-to-B clients vs. midsize companies vs. small businesses... and how to write copy that satisfies clients in all three markets.
• Should you work directly with the B-to-B company or through their ad agency or PR firm? Pros and cons of each.
• How to reach the right person in the prospect company... the man or woman who can hire you for copywriting work... and convince them to do so.
• Why you don’t need any technical background or knowledge to handle B-to-B copywriting assignments with confidence and success.
• Why being a direct response-trained copywriter will give you an edge over other B-to-B copywriters who are not knowledgeable in DM.
• How to deal with industrial or high-tech clients who speak a technical jargon that you’re not familiar with. An easy solution to a vexing problem.
• Is there a "business-to-business copywriting style" that you should follow? Yes, but we’ll show you how you already use it... and therefore don’t have to change your basic style at all.
• How you can make $100,000 a year or more strictly from B-to-B work only... or as a complement to your other copywriting projects.
  
  
  

Copywriting secrets of the world's highest-paid
B-to-B copywriters revealed at last...

But Chapter One is only the beginning...

Once you get your first B-to-B copywriting assignment, you have to know how to conduct the client interview... gather the background material you need... ask the right questions... understand the market... explain complex products clearly, simply, and persuasively.

In short, how to write B-to-B copy that sells!

And this is what Steve Slaunwhite trains you to do, at a very high level, in the remainder of his Secrets of Writing for the Business-to-Business Market program.

You’ll discover:

• What’s different between B-to-B and consumer copywriting... and what elements are the same.
• The marketing objectives of B-to-B copy... and how to determine which one’s most important to your client.
• The 2 major categories of B-to-B products and services... and the special copywriting requirements of each.
• The 20 most common business-to-business writing assignments - and the typical range of fees paid for each.
• How to quickly and easily grasp the basics of even the most technical and complex products... even if you never graduated high school!
• How to write business-to-business copy that’s much stronger than what the client’s other copywriters are giving him... and make sure he knows the difference.
• The 6 most important questions to ask your clients - before you write even one word of copy for them.
• 33 little-known techniques for writing more powerful - and more potent - business-to-business copy.
• 5 ways to demonstrate value and overcome price resistance when selling high-priced products.
• 3 effective methods for neutralizing the prospect’s skepticism and doubt about your client’s product or service.
• How to write and design a classic lead-generating, business-to-business direct mail package: envelope, letter, brochure, reply card.
• 14 ways to increase response to a lead-generating sales letter or e-mail.
• The ultimate secrets of writing effective B-to-B direct mail copy to generate sales leads.
• The Motivating Sequence: a proven 5-step formula for writing direct mail copy that sells.
• Creative "gimmicks" that get attention in B-to-B direct mail - non-standard shapes and sizes, boxes, dimensional mailings, bulky enclosures, visuals - and how to use them to get prospects to open your mailer.
• 5 strategies for making simple self-mailers work for business-to-business offers.
• 39 ideas for creating breakthrough B-to-B headlines... a "cheat sheet" for copywriters.
• 22 innovative ideas for 3-D mailings that can break through the clutter and gain the prospect’s attention.
• Do you need to provide a layout with your copy? How to prepare a "copywriter’s rough" in less than 10 minutes.
• 15 ways to generate more readership and response to print ads.
• Make money writing brochures, case studies, white papers, data sheets, and other "marketing collateral." It’s easy, fun... and there’s no pressure to beat a control!
• 15 critical pieces of product information of vital importance to business buyers. Make sure your brochure has them all.
• A 7-step formula for writing convincing, credible, and compelling case studies.
• 11 common white paper writing mistakes... and how to avoid them.
• 10 copywriting secrets of the country’s top "advertorial" writers. Lucrative assignments that can pay $1,000 a page.
• What is "Point of Sale" (POS) copy? What POS materials will clients ask you to write... and what key product facts should be covered in your POS copy?
• Writing display panels and other materials for trade shows, exhibitions, and conferences.
• How to write effective B-to-B copy for the Web: e-mails, online newsletters, Web sites, Web pages, landing pages, and microsites.
• How to write B-to-B Web copy that increases conversion rates.
• 14 ways to write e-mails that get opened and read - and maximize click-through and conversion rates.
• 8 simple rules for crafting powerful banner ads that maximize click-through rates.
• 12 online copywriting tips that can help you double conversions on the Web sites you write for your clients.
• Understanding the difference between a "microsite" and a "landing page"... and how to write winners in each category.
• Secrets of writing successful "SEO" (Search Engine Optimization) copy that makes it easier for search engines to find and rank your client’s Web sites.
• Correct script formats to use when writing audio-visual presentations for your clients.
• How to write a great PowerPoint presentation... even if you don’t know how to use PowerPoint.
• Going beyond PowerPoint... secrets for scripting successful multimedia presentations for CD-ROM, DVD, video, and other formats.
• Writing public relations materials: press releases, articles, press kits, white papers, presentations, and more.
• 10 things an editor expects to see in your press release. Leave out more than one, and your release may not get picked for publication.
• How to ghostwrite articles for your clients that get published in magazines - and help sell more of their products and services.
• Special tips and tricks for selling business-to-business newsletters, magazines, databases, and other B-to-B information products.
• Copy length: Are B-to-B promotions as long as consumer promotions? Or should B-to-B copy be shorter to accommodate the busy reader? The surprising answer.
• Big bucks in writing B-to-B telemarketing scripts... even if you hate getting telemarketing calls.
• 7 blogging tips that help market your products and services - without ticking off the hardcore purists who believe that blogs should never be used to sell.
  
  
  

The best investment in your copywriting
career you can make this year.

When you only write business-to-consumer copy, you are cutting yourself off from half the market. And, it’s the half that has far less competition than traditional consumer direct marketing... because most copywriters either don’t know about it or ignore it.

When I started in business-to-business copywriting, it took me at least a year or more to become competent... and about 5 years to really grasp the finer points of writing effective B2B copy and gain true mastery. I had to learn strictly through trial and error, because there were no courses, books, or programs covering business-to-business marketing that focused strictly on copywriting.

Steve Slaunwhite’s Secrets of Writing for the Business-to-Business Market fills that gap. It’s the first, best, and ONLY program I know that focuses 100% on business-to-business copywriting - and is taught by a master practitioner who knows the topic inside and out.

I speak to a lot of copywriters who ask me, "Isn’t it true that there is more competition in copywriting than ever? How will I ever get someone to hire me with all the other copywriters they can choose from?"

The answer is simple: "Go where the feed is scarce." You see, 99% of direct response copywriters I’ve met really don’t understand the business-to-business copywriting marketplace... especially who the clients are, what they’re looking for, how to get assignments from them, and how to write B-to-B copy that knocks their socks off!

But I do. And Steve Slaunwhite does.

And now, by taking his program, Secrets of Writing for the Business-to-Business Market... you will too.

Listen: I have made millions of dollars during my 25 years as a copywriter, writing for dozens of business-to-business clients selling almost every conceivable type of product - from business newsletters and office supplies, to printing and graphic design services, to management consulting and training seminars. As well as...

Software... peripherals... semiconductors... mainframes... air pollution control systems... wastewater management... chemicals... filters... valves... pumps... heat exchangers... compressors... industrial gases... metals... Web hosting... Internet access... computer security... test and measurement equipment... telecommunications equipment... pens... watches... time clocks.

PLUS: Fiber-optic cables... long-distance telephone service... flooring... logistics services... electronic components... business gifts... janitorial services... electroplating... surgical tables... elevator control systems... day planners... fax machines... noise control... air flow monitors... welding systems... strobe lighting... radar... industrial knives... medical devices... dental products... and dozens more.

All of these clients hired me. And they will hire you, too. They are in dire need of strong copy to sell their products and services. But very few working copywriters can handle assignments like these with any degree of skill.

Based on my extensive experience... and having reviewed Steve’s program myself... I can assure you of two things:

1. You can duplicate the success Steve and I have enjoyed in business-to-business copywriting... writing copy for the same kinds of industrial, high-tech, publishing, and business clients... and making the same kind of money per assignment.

Remember, Steve made over $200,000 as a freelance copywriter last year... and I made over $600,000.

2. Steve’s program gives you everything... I mean everything... you need to succeed as a freelance business-to-business copywriter. It’s all there. Nothing is left out.

What does it cost to get started?

Okay. Now let’s get down to brass tacks: what will it cost you to take Steve’s B-to-B copywriting program?

Well, it will cost you NOTHING to preview the program, because AWAI offers it on a 30-day risk-free trial basis. That means you can review the program in the privacy of your home office for 30 days. If you don’t like it, send it back for a full refund of the purchase price.

Now, if you decide you LIKE the program and want to keep it... that will cost you just $399.

And I am convinced that this will be your preference... to keep Secrets of Writing for the Business-to-Business Market near your desk to review again and again as you take on more and more lucrative B-to-B copywriting assignments.

By the way, I originally recommended that this program have a list price of around $2,000 or more That’s closer to what I think the true value of this information is. And even at that price, it wouldn’t take long for you to make your money back: The income from your first B-to-B assignment - easily $2,000 to $4,000 or more - would quickly pay back your investment in the program.

Realistically, I think you could make $50,000 or more your first year of handling B-to-B copywriting clients... giving you a 25:1 return on your investment (ROI) in this program. But you don’t have to make nearly that much, because AWAI has put a regular list price on Secrets of Writing for the Business-to-Business Market of $399.

Best of all, you’ll get 6 FREE bonuses valued at $600 (see my P.P.S. below for details).

And these half dozen valuable bonus gifts are yours to keep, even if you decide to return Secrets of Writing for the Business-to-Business Market. So you come out ahead regardless. Either way, you can’t lose!

Try "Secrets of Writing for the B-to-B Market"
at home risk-free for 30 days... then decide.

I think once you discover how easy, fun, and lucrative it is to write for B-to-B clients, you’ll want to keep Secrets of Writing for the Business-to-Business Market as a permanent part of your copywriting and marketing library.

But if for any reason... or even for no reason at all... you decide business-to-business copywriting is not for you, simply return the program manual to AWAI within 30 days for a full and prompt refund of every penny you paid.

That way, you risk nothing.

I can’t think of a fairer - or easier - way for you to "dip your toe" into the vast ocean of lucrative business-to-business copywriting opportunities out there... make a few thousand bucks fast... and see for yourself whether business-to-business copywriting really is for you...

That is, whether it’s something you’ll enjoy and want to do more of (not whether it will make you money... or give you a competitive edge over other copywriters... I already know it will do that for you).

If you agree that the business-to-business marketplace is the best "undiscovered" copywriting opportunity available today, then keep the program... and make $50,000 to $100,000 a year - or more - writing for B-to-B clients.

If not, just return the program materials for a full refund... keeping your bonus materials worth over $600. They’re yours FREE, our gift to you, just for trying Steve Slaunwhite’s program.

More than $6 trillion in products and services will be purchased by business buyers this year... and virtually all of those products and services will require copy written by someone just like you to help make those sales.

Starting in as little as a few weeks, the next freelance copywriter these business-to-business marketers hire could be YOU.

So, what are you waiting for? Why not get started today? Business-to-business companies have handfuls of checks for $1,000... $2,000... even $5,000 or more waiting to give to the next copywriters they hire. Why not make sure your name is on some of those checks?

Sincerely,
Bob Bly
AWAI Board Member


P.S.
As always, AWAI guarantees your satisfaction with Secrets of Writing for the Business-to-Business Market. If you’re not 100% thrilled with Steve Slaunwhite’s program (and I’m betting you WILL be), then just return it within 30 days for a full and prompt refund - no questions asked.

P.P.S.
6 FREE Bonus Gifts! Order Secrets of Writing for the Business-to-Business Market on a risk-free trial basis today, and AWAI will send you these 6 special bonuses absolutely FREE:

• FREE Bonus Gift #1:
  Secrets of Successful B-to-B Copywriters (list price: $79)
  In this audio program, I interview Steve Slaunwhite and Joan Damico, two freelance copywriters earning in excess of $100,000 a year from business-to-business clients, about what it takes to break into and make money servicing the B-to-B marketplace. CD covers typical assignments and fees, where to find clients, what B-to-B clients are looking for, getting your first project, dazzling the client, getting repeat assignments, and more.
  
  
• FREE Bonus Gift #2:
  Secrets of successful business-to-business direct marketing (price: $29)
  In this 51-page special report, I reveal my most powerful B-to-B copywriting secrets based on my 25+ years of writing copy for high-tech and industrial clients. Including: the 7 key differences between B-to-B and consumer marketing... 23 tips for creating B-to-B mailings that work... 50 lead-generating tips... 6 things I know for sure about marketing to engineers... how to write better product brochures... 10 tips for writing more effective industrial copy... and more.
  
  
• FREE Bonus Gift #3:
  101 Writing Tips for Successful E-Mail Marketing: (price: $29)
  This 42-page booklet reveals everything you’ll need to know about writing copy that doubles or even triples the response to your client’s e-mail marketing efforts. It’s organized by section as a list of tips, so you can find and use the information quickly.
  
  
• FREE Bonus Gift #4:
  7 Keys to Creating a Lead-Generating Brochure (price: $29)
  This report shows you how to write brochures for your clients that don’t just give prospects information but actually get them to take the next step in the buying process.
  
  
• FREE Bonus Gift #5:
  Target Marketing Guide to B-to-B Copywriting Markets (price $399)
  Here’s where you can find extensive lists of qualified B-to-B prospects to call on and offer your services as a freelance copywriter.
  
  
• FREE Bonus Gift #6:
  Analysis of a Control (price $49)
  AWAI teamed up with the industry leader in direct-mail research - the Who’s Mailing What! archives, a Target Marketing Group service - to create an unparalleled collection of 10 winning controls from the B-to-B field for you to learn from. In this report, each letter is broken down, piece by piece so you can clearly see the hidden strategies revealed.

The combined retail value of all 6 bonus gifts is over $600. And they are yours to keep FREE, even if you decide to return Secrets of Writing for the Business-to-Business Market for a full refund! To preview Secrets of Writing for the Business-to-Business Market risk-free for 30 days... and for your 6 FREE Bonus Gifts... click here now!