Copywriting articles & information.

In this page, you'll find a list of the most popular and insightful articles from our blog. You'll also find links to important conversations in the forums and occassionally, you'll find links to additional information located in external websites.

Copywriting basics.

• What is copywriting?
  
• Who or what is a copywriter? (7 traits of great copywriters)
  
• Words: The ultimate copywriting tool
  
  

Copywriting techniques.

10 Headline formulas that work like magic!

Copywriting swipe file tutorial

How to write copy that feels warm and personal

Writing for the Mind's Eye (How to create movies in the mind)

Benefits: The key to advertising success

How to write an impulse-boosting guarantee

Using quotations effectively in copywriting

Using questions to boost your readership

How to use demostrations to increase your sales

Adding instant flair to you writing with figurative language
Writer's block is dead. You killed it!